And as my eye roved over it, immediately a succession of names flowed through my mind: all regular MFO stalwarts that I could somehow imagine as inspiration behind certain cryptic lines and swirls --. Don't ask -- for I will never say WHICH names they were -- but I will simply say that the logo captures the special, unique essence and character of MFO, its heritage and its contributors.
Coffee mugs, anyone??? (That's a joke, son!)
Comments
I think that @icyone is referring to the new logo mentioned in the May cover essay at http://www.mutualfundobserver.com/2013/05/may-1-2013/ or you can see that super-sized version here:
Left to right: a down trending market/fund chart line with a bullseye symbol indicating an investor's plan to deal with the situation in this time frame; then the central area showing an erratic chart line and then another bullseye in an up trending chart line; again signaling an investor's "target" plan in dealing with an up trending market.
The so-called chart line did indeed move through both a 50 and 200 day moving average zone; more than once.
Perhaps the icon could be used to obtain a partial evaluation of an investor's personality and attitude regarding investments, based upon what the investor envisions within the icon. I have given mine; but I don't know the implications of the interpretation of the icon.
I've left myself wide open to your evaluation of my interpretation. Should I even be an investor?
Lastly, as the owl was used as a basis for the icon; one other owl attribute may have a valuable, hidden meaning; in that the owl is able to rotate it's point of vision a full 270 degrees without changing its standing position or causing damage to itself. Definitely a most positive aspect regarding investments. They also disgard the bones of their prey and move on to the next meal (investment).
Owl neck rotation links
Back to the work grind at this house.
Take care,
Catch
(David's May 1 Commentary is linked by Chip above.)
Hi OJ! Does my increasingly dim mind recall a collage/logo done at FA using posters handles? Maybe late in FA's life, but somebody even scraped up older names such as neutron. Tell me I'm not nuts.
Anyway, I looked at your two PDF documents that incorporate this logo. The black logo in there is grainy/jagged. You need to fix that. Also the blue version at the top of PDF documents is superimposed over other text. The text is not readable. You need to lay out the text on top of logo instead.
OJ
For what interest it holds,
David
Wait..wait... let's not go there right now...
You be a pretty clever guy for a perfessor!
My suspicion is that the graininess might be a side effect of attacks by The Forces of Evil. The number of attempts to break into the admin side of MFO has grown from a hundred a day to, recently, over 400. Web hosts have absorbed almost daily DDOS attacks, with Google - to its credit - diverting some of the attacks to its own massive server capacity. And so the slow resolution of the logo image might be related to such behind-the-scenes challenges.
Just guessing.
David
Very cool logo...just thinking out loud...a name for your owl..."Snowball"...the $nowy Owl (a wise investor)
Perhaps, Adobe PDF plug-in is optimizing the resolution of the images displayed based on server bandwidth/latency but that is a long shot.
Chip's Wordle, created from the MFO discussion board statistics as of this week:
on this board - twenty-five years in the advertising business, art director,
creative director, broadcast director, and graphic design instructor.
While I might tweak this logo just a tiny bit, it’s a very strong visual and
elegant in it’s simplicity. Good job!
Thank you for your efforts with the graphics. Most interesting.
Regards,
Catch
OJ