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The 44% statistic can be seen on a FRED chart I have been occasionally viewing for several years. That percentage has been somewhat high for a long while now but has not yet become nearly as elevated as it did in the late 1990s.This has led the average household to have 44% invested in common stocks — the second-highest level in the past 18 years.(8) Crowding into equities has been a prescription that cured most ailments for more than a decade now. We suspect that not everyone knows what is in their portfolio; not everyone understands that volatility will most likely recur at some point, and not everyone fully understands how they might react to a major and sustained market downdraft. Will they panic and reduce their exposure? Or will they ride it out and maybe even buy more?