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I never really understood marketing. "The official PRODUCT$ of the LEAGUE$/TEAM$" ... do they think people are going to rush on out to buy something thinking the LEAGUE/TEAM is endorsing the product? Or is it just for branding purposes to get the product's name out there in front of people?
Some of these 'endorsements' or product 'partnerships' are just crazy.
What's next? "CBOE, official options provider of the NFL?" OMG MY OPTIONS WERE BOUGHT/SOLD ON THE AMEX, I'M SO DISAPPOINTED! lol
I recall reading somewhere (sorry, can't find link) that the trust agreement of QQQ (the official ETF of the NCAA that is being discussed) includes a requirement that the Trust/QQQ spends at least a specified percentage of its income on marketing expenses.
Don't believe that any other ETF has this requirement, but suspect that this explains - in part - why the QQQ ETF is spending its money this way.
Marketing: Convincing you that you absolutely must own a thing you've never needed before. And "targeted ads" are de rigueur these days. Unethical. But perfectly legal.
Comments
Some of these 'endorsements' or product 'partnerships' are just crazy.
What's next? "CBOE, official options provider of the NFL?" OMG MY OPTIONS WERE BOUGHT/SOLD ON THE AMEX, I'M SO DISAPPOINTED! lol
Don't believe that any other ETF has this requirement, but suspect that this explains - in part - why the QQQ ETF is spending its money this way.
Ha! Schwab must not double as a bookie. I hear G's backcourt CEO has a trailing P/G of 19.
Giggle!