As I post, Apple is about to unveil the highly awaited IPhone 6. Caveat: The 99 cent Fire Phone requires a 2 year contract with AT&T. I don't think this is a complete disaster for Amazon. They view their internet capable devices as a way of attracting online shoppers. So giving away the phone makes some sense.
BTW: Recently picked up one of their refurbished Fire tablets for about $70. It's in like-new condition. Am very impressed with the quality of the device - which I use exclusively for reading digital (Kindle subscription) content.
Link to article
http://www.zdnet.com/amazon-drops-price-of-fire-phone-from-199-to-99-cents-ahead-of-iphone-6-unveiling-7000033427/
Comments
It will be interesting to see what Apple announces in about 10 min.
All it would take is a bear market though and 99 cent phones with 2 year plans will become common again, regardless of which phone.
That's the reason I use the Fire tablet mentioned just for accessing and reading Kindle content - where Amazon's still a leader.
If recollection is correct, early in the PC era this type of vertical integration didn't succeed and was the main reason Microsoft pulled ahead of Apple.
My prediction is, if stock market tanks, Apples new devices will be a bust. Especially the iWatch. When people are feeling "good" about themselves is when "innovation" typically succeeds.
That said, new iPhone price seems to be $199. That seems low unless of course it comes with 2-year plan.
It makes my life a lot easier for sure.
Apple iPhone 6 and iPhone 6 Plus Videos
Not liking being constantly "connected", I carry only a cheap trac phone for occasional use. It's turned off 90% of the time. Year's service is under $100.
Agree with others Amazon is in over their heads. But I think Bezos feels he has no choice but to go heavy digital. Views it as a matter of survival. What they need to do is "leap frog" the others in some new area. Drones and aerospace maybe. More practical, however, would be a wearable device (like a watch) that doesn't need to be tied to a phone as Apple's will need to be.