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Melania: Amazon’s $106m documentary takes $982 per screen- "IMDb’s lowest-rated movie of all time"

Following are excerpts from a current report in The Guardian:

Documentary about the US first lady debuted at No 31 at Australian box office, making $32,399 from 33 screens
Melania, Amazon’s $106m (US$75m) documentary about the US first lady, has bombed at the Australian box office on its opening weekend, debuting at No 31 on the charts and taking just $982 (£503, US$688) per screen.

The documentary, directed by Brett Ratner, was screened in 33 cinemas across Australia and made $32,399 overall. By comparison internationally, Melania was screened in 155 cinemas across the UK and Ireland and took £32,974 (A$64,000) in its opening weekend, for a screen average of £212.80 (A$415).

In the US it had the strongest start of any documentary in over a decade, taking US$7m at the box office during its highly promoted opening weekend – but Melania cost significantly more than a typical documentary, at US$40m to make and US$35m to promote. In order to break even, the film will need to take around US$100m globally.

The film is currently scoring 6% on reviews aggregate site Rotten Tomatoes, and has six out of 100 on Metacritic. Meanwhile it has a rating of 1.3/10 from more than 32,000 votes on the Internet Movie Database – an improvement on its earlier score of 1.0, which made it IMDb’s lowest-rated movie of all time.

Comments

  • edited February 3
    Regardless of box office attendance or critic's ratings for "Melania",
    Jeff Bezos will reap great rewards for his $75 million "investment" in the film.
    Mr. Bezos is nothing but a spineless billionaire scumbag devoid of scruples.
  • We stop shopping at Amazon when Bezos bowed to the king. Hie ex-wife, MacKenzie Scott, is a complete different person.
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