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Apple is nearly 6% down today, after falling 9% on Thursday – what amounted to over $300bn of its market value, according to the Financial Times. It was the company’s worst day since March 2020, at the beginning of the Covid-19 pandemic. The White House went out of its way to confirm that there aren’t any exceptions made for Apple in Trump’s plan.
Projections made by Rosenblatt Securities suggest that the tariffs of China, of which there will be a total of 54% after Trump’s new reciprocal tariffs against the country, could increase the cost of the cheapest iPhone 16 model by 43% – from $799 now to $1,142, depending on how much of the tariff Apple chooses to push onto customers.
The tariffs came despite moves from Apple CEO Tim Cook to try to cozy up to Trump. Cook congratulated Trump on his win in November and was in attendance at Trump inauguration. In February, Apple announced that it would invest over $500bn in US jobs over the next five years, what was largely seen as a play to get Trump to hold back on tariffs.
© 2015 Mutual Fund Observer. All rights reserved.
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