the "Informal Economist," friend and long-time contributor to the Mutual Fund Observer community shared a fascinating Guardian article, "
GoFundMe, Mandy Moore and the unfairness of disaster relief." The gist: GoFundMe and many self-aid projects are regressive; aid flows primarily to disaster victims who were rich because their social circles are rich folks and their appeals go live immediately and smoothly. Poor folks, known mostly to other poor folks, get ashes. Government aid, tied to property values, has the same unintended effect.
The article links to an intriguing resource, the Black Families (also Latino, Filipino, disabled and musicians) GoFundMe directory. It allows you to find and help families far outside your circle. (Chip and I are helping John and Monica who lost the home they've spent 50 years in.) At a time when there's a lot of darkness available to curse, we thought it wise to light a candle.
A more conventional approach: check
Charity Navigator's "LA Fires" page for a dozen highly-rated charities, including a number of support abandoned pets. Regardless of your choice, you can make a difference.
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p.s. her recollection of President Trump's visit after the fire was that he approached it with the empathy and interest that he might approach, oh, a homeless shelter in Detroit. Consistency has its charms, I guess.