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This is what passes for "communication" these days. WTF does this even say? This is code, wrapped in an enigma, clothed in a riddle, and packaged in gobbledygook.
...The reduction in the Company’s RASM [revenue per available seat mile] expectations was driven primarily by complexities in adapting its revenue management to current booking patterns in this dynamic environment,” Southwest said in a filing.
If that still sounds like gobbledygook: Southwest is having problems pricing its seats - it's either underpricing (not maximizing revenue) or overpricing (not filling seats), or both (e.g. overpricing then having last minute sales). This is because it hasn't figured out the market.
I went to a travel show a few months ago where a speaker suggested buying tickets 2-4 months out. The airlines price tickets higher if you buy tickets earlier than that because they figure you really, really want to fly on a specific date so you'll pay up. And people who discover at the last minute that they need to fly somewhere are also willing to pay a higher price.
” ...The reduction in the Company’s RASM [revenue per available seat mile] expectations was driven primarily by complexities in adapting its revenue management to current booking patterns in this dynamic environment,” Southwest said in a filing. “
If that still sounds like gobbledygook: Southwest is having problems pricing its seats - it's either underpricing (not maximizing revenue) or overpricing (not filling seats), or both (e.g. overpricing then having last minute sales). This is because it hasn't figured out the market.
I went to a travel show a few months ago where a speaker suggested buying tickets 2-4 months out. The airlines price tickets higher if you buy tickets earlier than that because they figure you really, really want to fly on a specific date so you'll pay up. And people who discover at the last minute that they need to fly somewhere are also willing to pay a higher price.
I flew AA on a trip back East, lately. No surprises, except my flight times and gates were (not radically) changed before my travel date, outbound. And I received alerts. My friend flew to meet me on SWA. His experience was a catastrophe. Delays and more delays, and flights leaving earlier than he was originally told. He received no alerts. I would not fly SWA again, until it becomes a different airline.
- Of 3 trips since the first of December I’ve been boarded and then taxied and returned to the terminal 4 times.
- On a 5th we got within a couple hundred miles of the final destination (home) and turned back to land at the departing airport (ORD) due to mechanical problems.
- On one the departing flight was cancelled at 1 PM and checked luggage returned. But the flight then departed at 8 PM.
- On 2 of those 3 trips I was stranded overnight in Chicago after the first flight landed anywhere between 5 and 8 hours late causing a missed connection.
- On one (into Key West) the incoming flights were so backed up we waited 90 minutes to get off the sweltering plane out on the tarmac.
- On one, after we’d taxied back to the gate for mechanical issues, a woman ahead of me in first class began screaming at the male flight attendant: “I want another drink. Bring me a drink now!” But he refused to jump rope at her command. Settled down only after he threatened to bring the plane’s skipper back to talk to her. I believe I’ve since seen this woman several times on Bloomberg being interviewed about stocks. Very important Wall Street person (at a big investment bank).
one of the reasons i retired early was that status within the corporate world was partly determined by FF status.
not only were people wasting their lives in airport lounges, but 1 month later could not cite anything the trip accomplished. it was very much driven top-down, with ~2% of the company using 90% of the travel budget...until the CFO needed to hit some annual savings metric.
Comments
https://www.tts.com/blog/yield-management-in-the-airline-industry/
If that still sounds like gobbledygook: Southwest is having problems pricing its seats - it's either underpricing (not maximizing revenue) or overpricing (not filling seats), or both (e.g. overpricing then having last minute sales). This is because it hasn't figured out the market.
I went to a travel show a few months ago where a speaker suggested buying tickets 2-4 months out. The airlines price tickets higher if you buy tickets earlier than that because they figure you really, really want to fly on a specific date so you'll pay up. And people who discover at the last minute that they need to fly somewhere are also willing to pay a higher price.
Try saying that after a couple drinks.
@hank: agreed!
- Of 3 trips since the first of December I’ve been boarded and then taxied and returned to the terminal 4 times.
- On a 5th we got within a couple hundred miles of the final destination (home) and turned back to land at the departing airport (ORD) due to mechanical problems.
- On one the departing flight was cancelled at 1 PM and checked luggage returned. But the flight then departed at 8 PM.
- On 2 of those 3 trips I was stranded overnight in Chicago after the first flight landed anywhere between 5 and 8 hours late causing a missed connection.
- On one (into Key West) the incoming flights were so backed up we waited 90 minutes to get off the sweltering plane out on the tarmac.
- On one, after we’d taxied back to the gate for mechanical issues, a woman ahead of me in first class began screaming at the male flight attendant: “I want another drink. Bring me a drink now!” But he refused to jump rope at her command. Settled down only after he threatened to bring the plane’s skipper back to talk to her. I believe I’ve since seen this woman several times on Bloomberg being interviewed about stocks. Very important Wall Street person (at a big investment bank).
not only were people wasting their lives in airport lounges, but 1 month later could not cite anything the trip accomplished. it was very much driven top-down, with ~2% of the company using 90% of the travel budget...until the CFO needed to hit some annual savings metric.