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Robinhood Wants Younger Investors - Kicks off Campus Campaign

edited September 16 in Other Investing
“Robinhood Markets Inc., the go-to trading app for young investors, wants its user base to get even younger. The digital brokerage is kicking off a nationwide marketing campaign Wednesday that is designed to turn more college students into Robinhood customers. Robinhood will give students who sign up for brokerage accounts using their school email address $15 to trade, and enter them into a $20,000 giveaway.

“Robinhood executives will tour campuses of community colleges and historically black colleges and universities this fall … Robinhood reported earlier this year that its median user was 31 years old and that more than half of its customers hadn’t previously had a brokerage account. Robinhood already has more than 3.8 million student customers.”



From: The Wall Street Journal September 16, 2021
Here’s a link, but you’ll likely need a subscription to get in
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