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move-over-millennialsIt’s time to shift our attention to the next generation, Gen Z. These are the 2.5 billion people born between 1996 and 2016.
Gen Z is the single largest age cohort, representing 32% of the global population (2.5 Billion), Nine in 10 of these young people live in emerging markets……half a billion of them are in India, more than the combined population of Gen Zers in China and the United States.
Thematic Investing - OK Zoomer: Gen Z PrimerDemographics have big implications for everyone. It shapes societies. It transforms political systems. It makes economies run.
Check out the whole report if you want to learn more about where we’re going.
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