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So [Allan Roth's] hypothesis would be that if Vanguard can’t steer retail clients to its Personal Advisory Services, typically charging 0.30% annually, their second best option would be to have retail investors buy Vanguard ETFs at other custodians and let those custodians provide the extra services...
...There is some compelling logic that one might be better off getting superior customer service at a Schwab or Fidelity and buying Vanguard ETFs with zero commissions.
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