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401(k)s are the ‘pot of gold’ ETFs haven’t yet cracked — but that could change in the next decade

https://www.marketwatch.com/story/401ks-are-the-pot-of-gold-etfs-havent-yet-cracked-but-that-could-change-in-the-next-decade-2019-12-24

401(k)s are the ‘pot of gold’ ETFs haven’t yet cracked — but that could change in the next decade
By Andrea Riquier
Published: Jan 22, 2020 12:37 p.m. ET


2020 vision: ETFs currently hold about 30% of the amount of assets mutual funds do. Can they top

Have we just experienced the decade of the ETF?

In 2010, about $1 trillion was invested in exchange-traded funds. As the decade draws to a close, ETFs have more than four times that amount, according to the Investment Company Institute. But what comes next may dwarf the explosion of interest these products experienced over the past 10 years.
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