https://www.inquirer.com/business/vanguard-schwab-td-ameritrade-fees-zero-commissions-kitces-20200107.htmlHow Vanguard aims to prevail in fee wars, especially vs. Schwab-TD Ameritrade
Vanguard reached $6 trillion in assets late last year. And it achieved that in the midst of an ongoing fee war with Schwab-TD Ameritrade, which continued last week.
Since the 2008 financial crisis, Vanguard has led the movement to lower fees across Wall Street, first by attracting hundreds of billions of dollars in index fund assets; then by cutting fees on thousands of exchange-traded funds in 2018, and last week, by announcing free online trading for all brokerage clients.