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What Is Factor Investing?

FYI: You’ve read about the stock of the day and the ETF of the week. You’ve got a pile of newspaper clippings about the strategy of the month. You bookmarked an article somewhere about the newest rotation to read later.

But, despite it all, you have a nagging feeling: There’s got to be an easier way to invest.

If that sounds like you, it’s time to get acquainted with factors.
Regards,
Ted
https://www.marketwatch.com/story/investors-should-get-smart-about-factors-2019-09-27/print
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