FYI: The social contract of Halloween is simple: Provide adequate treats to costumed masses, or be prepared for late-night tricks from those dissatisfied with your offer. To help you avoid that type of vengeance, and to help you make good decisions at the supermarket this weekend, we wanted to figure out what Halloween candy people most prefer. So we devised an experiment: Pit dozens of fun-sized candy varietals against one another, and let the wisdom of the crowd decide which one was best.1
While we don’t know who exactly voted, we do know this: 8,371 different IP addresses voted on about 269,000 randomly generated matchups.2 So, not a scientific survey or anything, but a good sample of what candy people like. And here’s what they said:
Regards,
Ted
https://fivethirtyeight.com/features/the-ultimate-halloween-candy-power-ranking/Click On Individual Boxes:
https://www.google.com/