FYI: WHEN WE WATCH advertisements, we tend to think of ourselves as stationary, with the marketers coming to us and then, if we don’t respond, heading elsewhere. Like an Einstein relativity paradox, however, we observers are also in motion, being coaxed toward the marketer, often without knowing it.
A good business knows its customer niche—and good marketers know how to speak to that niche. Customer niches are defined by demographic attributes. When I discuss these attributes with students, I bring up King Arthur’s quest for the Holy Grail. But in this case, marketers are seeking their product’s GRAIL: gender, race or ethnicity, age, income and lifestyle.
Regards,
Ted
https://humbledollar.com/2019/10/changeup-pitch/
