FYI: Price wars have been going on in the brokerage world for decades. But the latest battle just may be the last, at least when it comes to trading commissions.
Almost all of the major brokerage firms—Charles Schwab (ticker: SCHW), E*Trade Financial (ETFC), Interactive Brokers Group (IBKR), and TD Ameritrade Holding (AMTD)—slashed equity-trading commissions to zero this week. (Fidelity and Vanguard seem to be holding out—for now.) The rapid-fire cuts caught investors and analysts by surprise, sending the stocks reeling as it became apparent that commissions would be going the way of ticker tape. While customers of the firms may be delighted, analysts slashed their estimates and tried to figure out who the winners and losers would be once the dust settles.
Regards,
Ted
https://www.barrons.com/articles/who-will-win-the-new-broker-wars-51570233983?mod=hp_HERO