FYI: Vanguard got the ball rolling a while back by saying it would not charge commissions on anything but leveraged exchange traded funds. That was good news for investors and since Vanguard is a private company, there was no ensuing fallout for equity holders.
However, the ante got upped in a big way earlier this week when Charles Schwab SCHW, -3.86% eliminated commissions on ETFs, options and stocks. TD Ameritrade AMTD, -2.06% followed suit, with E*Trade Financial ETFC, +1.28% joining the party on Wednesday.
For investors, savings are meaningful, but shares of the aforementioned brokers aren't reflecting that ebullience. As one example, shares of Charles Schwab are lower by nearly 13% just this week.
Here are some of the ETF's that are being pinched as Wall Street reassesses exactly how brokerage firms are going to generate profits going forward.
Regards,
Ted
https://www.marketwatch.com/story/brokers-free-etf-push-isnt-free-for-these-funds-2019-10-03-6465139/print