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Asset Manager Websites Least Trusted By Consumers, Study Says
FYI: Investors want to view websites with clear and understandable information—yet that's not what they're getting from asset management companies, according to new research.
In terms of readability, the report said the average American reads at an 8th-grade level, which is a score between 60 and 70 on a scale of 100. Writing at this level maximizes potential customer reach and engagement, it said. The higher the score, the easier the content is to understand, the report said, adding that firms should aim for at least a score of 50.
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