FYI: Sometimes branding is everything in life.
Life insurance didn’t take off until they changed the name from death insurance.
Escargot sounds more appealing than eating snails.
Global warming might be more concerning to more people if they called it planetary destruction or something that’s not so warm and fuzzy.
Budgeting probably has the worst branding of any topic in the personal finance realm.
Regards,
Ted
https://awealthofcommonsense.com/2019/09/what-do-i-want-my-money-to-do-for-me/
