FYI: At a glance, multifactor ETFs appear to be gaining steam in 2019. Year to date, the 278 ETFs that use multifactor strategies (excluding leveraged and inverse products) have brought in $7.1 billion in new net investment dollars, with funds from Goldman Sachs, John Hancock and other large asset managers attracting plenty of headlines (including from us!).
While it's true that large amounts of cash are moving into select multifactor funds, much of the growth appears to be from these asset managers eating their own lunch, as opposed to an organic groundswell of retail or advisory demand for multifactor strategies.
Regards,
Ted
https://www.etf.com/sections/features-and-news/biggest-multifactor-etf-owners-issuers?nopaging=1
