FYI: Amid the maelstrom of ETF launch activity (roughly 130 this year so far), I get asked the same question over and over again, from press, from issuers and from investors: Is there really any room left for innovation? Are there real opportunities?
For an answer, you need look no further than a handful of products in the emerging market (EM) space.
Regards,
Ted
https://www.etf.com/publications/etfr/want-innovation