FYI: The first half of 2019 marked a tiny shift in fund investment trends, with investors showing some willingness to try complex strategies.
For years, dollars have flowed to the cheapest, broadest and simplest household-name passive funds such as the iShares Core S&P 500 ETF (IVV). The trend rewarded low-cost providers that operate at enormous scale—mainly, BlackRock’s iShares Core suite, and Vanguard—and has threatened traditional active managers.
Active Competing With Zero
As investors streamlined their portfolios, fees trended toward zero, prompting many to ask if asset management would remain a viable business.
Regards,
Ted
https://www.etf.com/sections/features-and-news/etf-fee-wars-rage?nopaging=1