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What’s In A Ticker Symbol? More Than You Might Think.
FYI: What’s in a name? At Barron’s, we prefer to ask what’s in a ticker, those one to four (occasionally five) letter identifiers for stocks? Occasionally, tickers are clever, even creative: the newly public Slack Technologies, with its WORK ticker, Harley-Davidson ’s HOG, Molson Coors Brewing ’s TAP, and YUM Brands’ ineffable—of course—YUM. Regards, Ted
