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Smart Beta: Beyond The Hype

FYI: These ETF launches accounted for the bulk of 2018’s 230-plus new ETF products. Of the more than 2,200 U.S. ETFs available, smart beta accounts for anywhere from 30% to a little less than half, depending on the definition you’re using.

But asset flows suggest users are generally sticking with plain vanilla equity ETFs, which took in 75% of 2018’s investment money. Of the nearly $4 trillion in ETF assets under management, smart beta ETFs account for a total of $905 billion in AUM.
Regards,
Ted
https://www.etf.com/publications/etfr/smart-beta-beyond-hype?nopaging=1
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