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The Growth Of Factor-Based Investing

FYI: The steady migration of investor assets out of actively managed mutual funds and into passively managed exchange-traded funds is fueling the growth of factor-based investing, an old idea that has taken on new appeal for financial advisers and retail investors.
Regards,
Ted
https://www.google.com/search?source=hp&ei=MjnhXLrhCoG8sQWxlb_4DA&q=The+Growth+Of+Factor-Based+Investing&oq=The+Growth+Of+Factor-Based+Investing&gs_l=psy-ab.12..33i22i29i30l6.3538.3538..4728...0.0..0.102.171.1j1......0....2j1..gws-wiz.....0.PS9aXUr2WpY
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