FYI: The store is just sick.”
Oscar Quinones, 28, was in Nike ’s flagship store on Fifth Avenue in Manhattan, and he was speaking out of reverence, not disgust. The store has a design studio on the top floor where experts dole out advice on fit and fabrics and how to use Nike gear.
“I walk in and see all the parts of the shoes, how they’re made, and how Nike comes up with their designs,” Quinones, a nursing student from the Bronx, told Barron’s. He was there to pick up his 17th pair of Nikes, the first ones he had designed and customized online: a glow-in-the-dark Kobe A.D. sneaker with the initials OQ stitched on the heels.
Millennials like Quinones are being aggressively wooed by Nike (ticker: NKE) and other marketers, and for good reason. The millennial generation, consumers in their mid-20s and 30s, is overtaking the baby boomers as the largest generation of shoppers in history. By 2020, millennial spending will account for $1.4 trillion in U.S. retail sales, according to the consulting firm Accenture . That will be a quarter of the estimated $5.7 trillion total, according to eMarketer.
Regards,
Ted
https://www.barrons.com/articles/millennial-spending-is-about-to-soar-and-these-stocks-could-soar-with-it-51556928856?mod=past_editions
