FYI: Making it as a small ETF provider is harder than ever.
Fifteen years ago, small providers like Rydex could come up with smart innovative products – like equal weighted S&P 500 trackers – and sell them with sales teams of three or four people. Bruce Bond could carve PowerShares out of a rock then sell out four years later for $50 million.
But those days are gone.
These days, the ETF model has been proven to work. Every major asset manager, bank – and some insurance companies – has or wants an ETF arm. ETFs are slowly but inevitably becoming a share class or functionality on almost every fund.
Regards,
Ted
https://www.etfstream.com/feature/7152_how-can-small-etf-providers-compete/Amplify ETFs Website:
https://www.amplifyetfs.com/
