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Factor Investing Gets A Reboot As Ebbing Demand Bites At ETFs

FYI: A rough start to the year for more than $850 billion exchange-traded funds with quantitative strategies is fueling a product rethink.

Smart-beta stock ETFs, which use characteristics such as a company's value, size or momentum to direct investments, lured the least money in 12 months in the U.S., dragging asset growth below the five-year average for a second quarter, according to data compiled by Bloomberg.
Regards,
Ted
https://www.google.com/search?source=hp&ei=pE6oXIqgBaeGjwSr9KCYCg&q=Factor+investing+gets+a+reboot+as+ebbing+demand+bites+at+ETFs&btnK=Google+Search&oq=Factor+investing+gets+a+reboot+as+ebbing+demand+bites+at+ETFs&gs_l=psy-ab.3...3226.3226..4729...0.0..0.74.143.2......0....2j1..gws-wiz.....0.QcVWYh3veaY
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