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Happy Customers Can Lead To A Winning ETF: (ACSI)

FYI: The idea that satisfied customers and satisfied investors can be related isn't far flung. Rather, it's accessible in exchange traded fund form via the American Customer Satisfaction ETF (cboe:ACSI).

ACSI tracks the American Customer Satisfaction Investable Index. That benchmark “utilizes proprietary customer satisfaction scores to weight stocks within each sector by their relative customer satisfaction scores,” according to Exponential ETFs.
Regards,
Ted
https://www.marketwatch.com/story/happy-customers-can-lead-to-a-winning-etf-2019-04-02-6465535/print

M* Snapshot ACSI:
https://www.morningstar.com/etfs/bats/acsi/quote.html
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