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When The Evidence Is Solid And The Returns Aren’t

FYI: This month marks the 10-year anniversary of the U.S. stock market’s turnaround from the depths of the 2008 financial crisis. A lot has changed since March 2009. Investors are more fee conscious, more willing to venture into foreign markets and open to a broader variety of investing styles such as value, momentum and quality.

That evolution was no accident. It was the work of a movement known as evidence-based investing, of which I’m an adherent. The basic premise is that investors should rigorously test the validity of an investment idea — or rely on credible research that has done so — before putting their money behind it.
Regards,
Ted
https://www.bloomberg.com/opinion/articles/2019-03-19/when-the-evidence-is-solid-and-the-stock-returns-aren-t
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