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Big data: seeing investments in an entirely new way

johnNjohnN
in The Bullpen
https://www.investmentnews.com/article/20190322/FREE/190229916/big-data-seeing-investments-in-an-entirely-new-way

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Big data: seeing investments in an entirely new way
How ESG data may help enhance long-term value and manage downside risk

Mar 22, 2019
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Across American society, big data is shining a brilliant light on previously obscure relationships. Marketers use people's web searches and purchase histories to offer up their most irresistible offers. Political campaigns transform ages, education levels and zip codes into targeted messages that aim to boost support at the ballot box.
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