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Vanguard Wants To Turn Your Portfolio Adviser Into A Life Coach

FYI: .Issuers offer model portfolios to replace adviser-led picks
.Switch could free up advisers to focus on client relationships

Vanguard Group’s Greg Davis has a message for financial advisers about their clients: “You are their emotional ballast for the uncertain times.”

The chief investment officer of the $5 trillion asset manager stressed the growing importance of the softer side of financial advice at a recent event promoting exchange-traded funds. While these products are well-known as cheap investment tools, issuers like Vanguard are now promoting packages of their funds to advisers.
Regards,
Ted
https://www.bloomberg.com/news/articles/2019-03-01/vanguard-using-etf-portfolios-to-turn-advisers-into-life-coaches
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