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Barry Ritholtz: Life Is Nasty, Brutish And Short For A New ETF

FYI: New exchange-traded funds must endure a brutal Darwinian struggle for attention and assets. To attract enough capital to survive amid the competition, new ETFs need a good investment idea and a catchy marketing approach. Those were but some of the takeaways I gathered from speaking with folks attending various sessions at the giant Inside ETFs conference in Hollywood, Florida, earlier this week. 1

Eric Balchunas, an ETF analyst at Bloomberg Intelligence, notes that during the past five years, 1,050 ETFs have launched. During the same period, more than 900 ETFs have folded. Their average lifespan is just 3.4 years.
Regards,
Ted
https://www.bloomberg.com/opinion/articles/2019-02-15/exchange-traded-funds-are-hot-but-failure-rate-is-high?srnd=etfs

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