FYI: Direxion is seeking a different direction with its family of exchange-traded funds. With that obvious—yet hard to resist—pun out of the way, what that means is Direxion, whose forte has long been leveraged and inverse ETFs, has recently made concerted efforts to expand its product lineup to appeal to a broader investor audience—including financial advisors.
Those efforts include last February’s launch of its Portfolio+ suite of “leveraged lite” ETFs that employ 1.25x leverage and are meant to be longer-term holdings than its traditional lineup of 2x and 3x leveraged funds. And earlier this month it rolled out its Relative Weight lineup of funds that track indexes from FTSE Russell and MSCI and pair them to capture common macro thematic views. This structure aims to enable investors to participate in both sides of an expressed view by taking long and short positions on a particular theme.
Regards,
Ted
https://www.fa-mag.com/news/direxion-s-etfs-broaden-reach-to-advisors-42980.html?print
