FYI: Each year, a handful of newly launched ETFs break through the clutter and quickly exceed the all-important $100 million asset threshold to stay on the radar for investors.
Meanwhile, many others struggle to stay afloat and get buried in the pile behind newer alternatives and occasionally shut down a few years later. But when the rare ETFs do breakthrough, it can be instructive to understand why.
There are 11 ETFs that started 2018 with less than $50 million in assets, but due to demand, the assets for these no-longer-hidden-gem funds skyrocketed to $200 million or much more.
Regards,
Ted
https://www.etf.com/sections/blog/no-longer-hidden-etf-gems
