FYI: Interest in factors is on the rise. Since the launch of our factor products, Head of Quantitative Equity Product Management Matt Jiannino and Senior Product Manager Frank Chism have been fielding advisors' questions on leveraging factor exposures, especially liquidity.
What the pair discovered is, while advisors are intrigued by liquidity, some are hesitant to adopt it as a strategy. Vanguard U.S. Liquidity Factor ETF (VFLQ) is the first of its kind to specifically target liquidity exposure, so, naturally, many advisors want to perform due diligence before investing in it.
To support that effort, Jiannino and Chism sat down to answer some common liquidity questions they're hearing from advisors.
Regards,
Ted
https://www.advisorperspectives.com/articles/2019/01/07/liquidity-factor-investings-hidden-gemM* Snapshot VFLQ:
https://www.morningstar.com/etfs/BATS/VFLQ/quote.html