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Holdings-Based Diligence Reveals A Dividend Champion: (SCHD)

TedTed
in The Bullpen
FYI: The performance of an ETF is driven by the performance of its holdings. This observation should be inherently obvious, but it seems to be controversial among the investing community. Proponents of “passive” investing tell investors to ignore holdings and focus solely on past performance, costs, and sector/style diversification.
Regards,
Ted
https://www.forbes.com/sites/greatspeculations/2018/12/13/holdings-based-diligence-reveals-a-dividend-champion/?ss=etfs-mutualfunds#cdf5aa42b29c

M* Snapshot SCHD:
https://www.morningstar.com/etfs/arcx/schd/quote.html
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