FYI: The world is awash with exchange-traded funds, but not all succeed in appealing to investors. Some attract billions of dollars, and some barely anything.
So, what determines a fund’s success?
The differences between the winners and the also-rans can sometimes be subtle—making the whole process of launching ETFs seem like playing the lottery.
Regards,
Ted
https://www.wsj.com/articles/the-reasons-an-etf-succeeds-or-fails-1544411160
