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Fidelity ‘Fixxed’ By Less Than Zero

FYI: (This is a follow-up article.)

If, like me, you were around clubs in the 1980s listening to alternative rock, you probably know The Fixx. That’s the band best known for songs like “One Thing Leads to Another,” “Red Skies,” “Stand or Fall.”

The Fixx is also known for the commercially successful hit “Saved by Zero,” a concept resurrected by Fidelity Investments this year for its zero-fee index investing campaign commercials.

I first came across Fidelity’s zero-fee commercials during NFL and college football games during Thanksgiving week. These ads show just how committed Fidelity is to raising awareness about index investing, which, by the way, is free to do every year on its platform.
Regards,
Ted

The FIXX Red Skies:

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