FYI: There is an old saying that if life insurance were called “death insurance” no one would buy it. Semantics play a huge role in investing. Some of the longest lasting debates are often about definition and verbiage. Just utter the phrase “efficient markets hypothesis” and wait for the sparks to fly. Mention “smart beta” and a melee could ensue.
Another example, is the active vs. passive debate. Active is good, it implies agency and action. Passive is bad, no one wants to be perceived as passive. Hopefully the active vs. passive debate is finally fading from view. John Bogle is famous for saying this debate is about high cost vs. low cost, not active vs. passive. Cullen Roche at Pragmatic Capitalism has written extensively on the idea that (purely) passive investing is a myth.
Regards,
Ted
https://abnormalreturns.com/2018/11/27/any-old-process-for-choosing-stocks/
