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Q&A With Jane Edmondson, Co-Founder & CEO, EQM Indexes: (IBUY) - (BVAL) - (ARVR)

FYI: EQM Indexes is a small, young, woman-owned index shop behind some of the market’s most disruptive benchmarks and ETFs. The firm’s lineup of indices underly funds such as the Amplify Online Retail (IBUY), the Brand Value ETF (BVAL), and the Tactile Analytics ETF (ARVR). Leading the push to break new ground in the index front is Jane Edmondson, co-founder and CEO of the three-year-old firm, and a former portfolio manager and quant. Edmondson offers here a look into the art and science of creating a new index.
Regards,
Ted
https://www.etf.com/sections/features-and-news/behind-disruptive-index-provider?nopaging=1
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