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Q&A With Holly Framsted, Head Of U.S. Smart Beta For BlackRock: Factor Box Tool

FYI: Recently BlackRock released its Factor Box tool, which allows users to search hundreds of mutual funds and ETFs for their exposure to six key factors: value, size, momentum, quality, dividend yield and low volatility.

It's a powerful tool for financial advisors and individual investors, who can't always access the wealth of research on factor investing available to institutional investors.

ETF.com recently spoke with Holly Framsted, head of U.S. smart beta for BlackRock, to talk about the Factor Box tool, how insurers and advisors differ in their ETF use, and other conversations she's having with clients about factors right now.
Regards,
Ted
https://www.etf.com/sections/features-and-news/how-investors-are-using-factors-now?nopaging=1

Factor Box Tool:
https://www.blackrock.com/tools/factor-box
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