FYI: A “smart” label on anything—water, phones, or exchange-traded funds—can make it seem more appealing. The fund industry can attest to that. Assets in smart-beta or factor-weighted ETFs have risen 30% every year since 2012, more than the entire passive-investing pie grew last year, according to the Boston Consulting Group. But the smart label could be losing its pull. Some of the biggest ETF shops are paring smart-beta funds from their lineups.
Regards,
Ted
https://www.barrons.com/articles/smart-beta-etfs-1538083061?mod=hp_RTA