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  • bee September 2018
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Adieu To The Edelman Financial Brand?

FYI: Edelman Financial Services is a well-known brand in part because co-founder Ric Edelman has penned a string of bestselling books, hosts radio shows and conducts educational seminars.

But that name could disappear by the end of the year, thanks to the company’s merger with Financial Engines, a robo-advisor to 401(k) plans,
Regards,
Ted
https://www.barrons.com/articles/adieu-to-the-edelman-financial-brand-1537830512?mod=hp_RTA

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