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FYI on ROI: A guide to calculating return on investment
By Andrew Beattie | Updated April 5, 2018 — 9:00 AM EDT Share Unmute
Return on investment or ROI measures how much money or profit is made on an investment as a percentage of the cost of the investment. ROI shows how effectively and efficiently investment dollars are being used to generate profits. Investors use ROI to determine how successful their investment is performing, but also in comparing their ROI with the performance of other investments.