FYI: For many investors in today’s world, profitability is no longer the sole motivation of successful investing. Personal values tied to environmental and social causes are influencing investor behavior like never before.
Sustainable, responsible and impact investing (SRI) is a relatively new discipline that speaks to investors’ need to balance financial performance with core values. As an investment strategy, SRI considers environmental, social and corporate governance (ESG) criteria to generate sustained growth while maintaining a positive social impact.
Regards,
Ted
http://mutualfunds.com/education/understanding-socially-responsible-investing/
