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FYI: There have been so many factors identified in the academic literature that John Cochrane, in his 2011 presidential address to the American Finance Association, famously described it as a factor “zoo.” With 600 or more having been “discovered,” how can investors determine which factors are suitable for investment? Regards, Ted https://www.etf.com/sections/index-investor-corner/swedroe-factors-emerging-markets?nopaging=1