FYI: T. Rowe Price today launched a new U.S. mass media advertising campaign, “The Full Story,” showcasing its strategic investing approach. The campaign is designed to dispel some of the inherent complexity in investing by demonstrating how the firm’s investment professionals conduct research, going beyond the numbers and into the field to identify and analyze investment opportunities for its mutual funds and other investment products. The advertisements illustrate for investors T. Rowe Price’s investing process, which is driven by rigorous research, independent thought, and prudent risk management.
Beginning today, the campaign is running nationally in digital and print properties, social media channels, and select local TV markets. T. Rowe Price plans to launch its national TV spots in September.
“The new campaign helps us convey the benefits of T. Rowe Price’s strategic investing approach, highlighting the strengths of our fundamental, kick-the-tires research process,” said Sylvia Toense, head of global brand marketing for T. Rowe Price. “Our research shows that many investors may not be familiar with the depth of our investment process, which presents us with an opportunity to shed some light on how we are uniquely positioned to deliver value to our clients and help them reach their financial goals.”
The campaign articulates T. Rowe Price’s approach through examples ranging from advancements in bio-technology to the impact of e-commerce on cardboard demand.
Regards,
Ted
https://www3.troweprice.com/usis/corporate/en/press/t--rowe-price-launches-national-advertising-campaign-to-showcase.html?id=52054
