FYI: Everyone loves a success story, which is maybe why we love thematic ETFs so much. We’re all searching as investors for that lightning in a bottle, that killer product that launches at just the right time and captures an emerging trend or movement that other funds miss. Thematic ETFs offer just that.
But for every BOTZ or IBUY, there are a dozen other thematic funds that never quite take off, in terms of either assets or performance.
What separates the superstars from the super disappointments? It’s not an exact science, but as it turns out, the most successful thematic ETFs—as in, those that have exceeded $100 million in assets—share a few commonalities.
Regards,
Ted
https://www.etf.com/publications/etfr/5-traits-successful-thematic-etfs?nopaging=1
